Roup Sale Event vs. Conventional Sale

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A Roup Sale is a competitive sale conducted online. The word “Roup” is an old Scottish word for an auction. 

It is an old word for a new and innovative way of selling and bringing in new business to our sponsors. 

There are three main features to a Roup Sale: 

(1) A "competitive sale" is one where potential purchasers bid against  each other.  Roup Sales are conducted entirely online and utilize texts, technology and sophisticated software to accomplish YOUR goal:

• To get the best price possible in the least amount of time for every asset posted. 
• Advertised and Marketed With Paid Advertising.
• Displayed on Local, Domestic and International Networks.
• Mutual Marketing with Community Sponsor subsidizes the costs of advertising/marketing & promotion of each sales event.    
• All participants endorse and promote the Roup Sale Events on their own social media platforms and deepen the pool of potential purchasers. 
• Events are, Results Driven.
• The Roup Sale System functions similarly to an auction, but there are major advantages;   

The Roup Sale System functions similarly to an auction, but there are major differences. 

• No one confuses a Roup Sale for an involuntary auction. 
• Roup Sales are conducted entirely online and utilize texts, technology and sophisticated software to accomplish two goals:  
• Mutual Marketing with Community Sponsor subsidizes the costs of advertising/marketing & promotion of each sales event.    
• All participants endorse and promote the Roup Sale Events on their own social media platforms and deepen the pool of potential purchasers.  

(2)  Get the best price possible in the least amount of time for each of sale that have been posted for tender in the sale; and, 

(3)  Drive foot/online traffic to the participating sponsors so that warranties and upgrades can be sold to motivated buyers.

BEST PRICE POSSIBLE: A Roup Sale is an event. It is produced like an entertainment event, with an opening date and a closing date. The participating Dealers are the stars of the show which is produced by the Sponsors. Because the online tenders are competitive and pre-emptive, sales can happen throughout the event, not just on the last day. Like any competitive sale, all participants see all bids and tenders as they are made. 

At any time, a registrant can designate their tender to be “pre-emptive”, which triggers an immediate virtual response from our system. Notice by way of text goes out to all registrants, giving everyone only two hours to respond and compete with the pre-emptive tender received. This adds to the anticipation and competitive nature of the Event. In a Roup Sale Event, the thrill of bidding can last throughout every day of the Event, not just on a single designated auction date. Added to the excitement is the fact that registrants for the Event can win prizes for participating. This is one of the benefits of our Mutual Marketing.

A Roup Sale Event incorporates mutual marketing on two different levels. First, the Event, itself, features more than one Dealer. Secondly, the event is sponsored by various businesses that are not Dealers and are not selling competing products. 

The reasons that Roup Sales Services features multiple Dealers at each Event are threefold: 

First, it strengthens the depth of the sale. A good Roup Sale Event offers more than just real estate, or mint condition valuables. An array of real estate investments, estate sales, vehicles, from cars to ATVS to recreational vehicles make a Roup Sale Event more interesting and successful. 

Secondly, multiple Sponsors serve to defray the cost of a truly effective marketing and promotion opportunity. Roup Sales Services has established partnerships with national syndicated real estate; automotive and classified websites combined with 46+ global industry marketplaces that will be broadcasted through our network of business/consumer sponsored sales events. It is beneficial to share the cost of such exposure.  

Thirdly, multiple Sponsors add to the legitimacy of the Event.  One of the reasons that traditional auctions are avoided by most, is because of the fear that the general public may perceive an auction as being involuntary and reflecting a problem with a creditor. However, no one is going to confuse a Roup Sale Event with a creditor’s auction, especially if there is more than one client involved.

Mutual Marketing with the Sponsors is doubly beneficial. All participants endorse and promote the Roup Sale Event on their social media platforms and expand the pool of potential purchasers for the sale. Sponsors also subsidize the costs of advertising and promotion of the Event. Equally important, if not more so, Sponsors add to the entertainment component of the Event. 

Some of the Sponsors sponsor in kind, meaning that they provide goods and/or services that can be given away as prizes. Registrants can win, just by participating in the Roup Sale Event.

A Roup Sale Event is popular with participants and registrants alike because it is fun. The reality is that competitive sales are exciting, which is why people like going to auctions. Like a sporting event, there is eventually going to be a winner, and people like being part of the game. 

A Roup Sale Event adds to the excitement with the unpredictable nature of pre-emptive tenders. This period of anticipation is extended, which is part of the enjoyment. Unlike a regular auction, the excitement lasts for weeks, not just a single day. Even online auctions usually have only one day of excitement because most people wait to the final day to submit their top bid. However, with a Roup Sale Event, pre-emptive tenders can be made at any time. It’s like being able to call everyone’s hand anytime in a poker game. 

The Roup Sale Service is innovative because it utilizes that latest in online technology to capitalizes on the growing trend of online commerce. People don’t want to wait until the final day of an auction to find out if their bid won. If a purchaser wants to know if they have the winning bid today, all they have to do is make their tender pre-emptive. That triggers the text alerts and the sale of that vehicle will of finalized in two hours.

The reality is that people like the comfort of shopping from home but enjoy the competitive excitement of an auction. The Roup Sale Event merges both desires and adds in a component of fun. How? Just by registering to bid, participants can win prizes, even if their tender does not win.

These sales events are promoted through social media giveaways and exclusively advertised with signs, banners, flags, print media, digital & social media marketing directly to the public.

Roup Sales Services produces the Roup Sale Event. Roup Sales Services is a service of the law offices of Laing & Associates, Barristers and Solicitors. Laing & Associates is a registered operating name for G. Dewar Laing Lawyer Professional Corporation.

In other words, the Roup Sale Event is managed and overseen by a lawyer. Lawyers are exempt from registration under the Motor Vehicle Dealers Act, 2002, the Real Estate and Business Brokers Act and OMVIC certification. Lawyers have a fiduciary obligation to their clients and are subject to the Law Society of Ontario Rules of Professional Conduct. Lawyers maintain trust accounts for which they are accountable on a high professional standard. All Roup Sale proceeds are processed through this lawyer’s trust account and disbursed in a proper and professional manner. Lawyers are required to maintain errors and omissions insurance to ensure that their clients are protected. Lawyers have a fiduciary obligation to look after the best interests of their clients.  All communications between a lawyer and a client are confidential and protected by solicitor/client privilege.

In other words, Dealers can feel confident that they have competent counsel providing representation and specialized legal services, always with the purpose and intent of looking after the best interests of the Client.

Roup Sale Events are showcased on a digital media advertising network providing exclusive promotional coverage. Roup Sales Services only works for prime vehicles. The process is intended to be transparent. Roup Sales Services posts as much information online as possible for each item for sale, enabling would-be purchases to feel comfortable submitting tenders, even if they are from out-of-town.

All Marketing and Promotional Videos/Materials & Reports are prepared by local professionals.  The goal is to provide clear detailed disclosure with professional media coverage giving a detailed profile to the largest pool of potential purchasers possible in order to obtain the best possible sale price.

Roup sales events are marketed; advertised and broadcasted: local | globally 

• TV Ads,
• Theaters,
• Market Syndication's,
• Print, Signage
• Press | Media
• Dealers / Sponsors

Roup Sales Services is a service of the law offices of Laing & Associates. The law office has a vested interest in ensuring that Roup Sale Events have a professional look and feel. 

As a result, Laing & Associates has retained professional graphic designers, advertising agencies, social marketing experts, and computer engineers and coders to oversee and manage Roup Sales Services in a multi-disciplined approach.

Roup Sales Services has a large and extensive market reach. Through Laing & Associates, Roup Sales Services has a global network of auctioneers and active bidders. Laing & Associates is a member of the National Auctioneers Association in the U.S.A. and is one of the founding members of Auctions Canada, which has member auction houses from P.E.I. to B.C.. 

Roup Sales Services works directly with professionals to assist in marketing through personalized social media. Each of the Roup Sale Events is promoted on the Auctions Canada portal www.AuctionsCanada.com for local, provincial and national exposure