Roup Sale Event vs. Conventional Sale
Roup Sale System
A Roup Sale is a competitive sale conducted online. A "competitive sale" is one where potential purchasers bid against each other. The word “Roup” is an old Scottish word for an auction. It is an old word for a new and innovative way of selling: land/building | real estate | automotive and any item that has value in the thousands.
There are three main features to a Roup Sale:
- Best Price Possible
- Mutual Marketing Benefits
- Event Driven
The Roup Sale System functions similarly to an auction, but there are major differences. No one confuses a Roup Sale for an involuntary auction. Roup Sales are conducted entirely online and utilize texts, technology and sophisticated software to accomplish YOUR goal:
to get the best price possible in the least amount of time for every asset posted.
Best Price Possible
A Roup Sale is an event. It is produced like a show. Like any show, there is an opening day and a closing date. We direct the show. The Sponsors act as producers. You and your assets are the stars. Because the online tenders are competitive and pre-emptive, sales can happen throughout the event, not just on the last day. Like any competitive sale, all participants see all bids as they are made. It is an event because people don't just watch, they participate. They participate because it is exciting. At any time, a participant can submit a Trigger Bid. This means that their bid is “Pre-emptive”.
We call it a Trigger Bid because it triggers an immediate virtual response from our system. A text goes out to all registrants, notifying them that they have only two hours to respond if they want to compete with the Trigger Bid received.
This adds to the competitive nature of the Event.
In a Roup Sale Event, the thrill of bidding lasts throughout the Event, not just on the final day. Added to the excitement is the fact that registrants can win prizes for participating. This is one of the benefits of our Sponsors and Mutual Marketing. Most important: competitive sales get good prices, but exciting competitive sales get the best prices..
Mutual Marketing
A Roup Sale Event incorporates mutual marketing on two different levels. First, the Event, itself, usually features more than one Client. Secondly, the event is sponsored by various businesses that seek exposure and marketing benefits.
A good Roup Sale Event offers items of value. A Roup Sale Event is designed to market and sell one-of-a-kind opportunities: commercial real estate, high-end residential real estate, prime motor vehicles, construction equipment, industrial machines, commercial equipment; and business downsizing stock and machinery. It does not matter if the goods are new or used, so long as they have good value. Our job is to convert those assets into cash.
Roup Sales Services has established partnerships with national syndicated real estate and personal property classified websites combined with 46+ global industry marketplaces that broadcast our Roup Sale Events through their own networks of buyers.
Roup Sales Services is a service of the Laing Legal Law Offices. Having a law firm oversea each Roup Sale Event gives potential purchasers confidence in the legitimacy of the Event and confidence in the disclosure and transparency of the online representations.
We do not use the word "Auction" relative to our Roup Sales Events. This is because the general public sometimes perceives an "Auction" as being involuntary, suggesting a problem with a creditor. We ensure that no one confuses a Roup Sale Event with a creditor’s auction.
Mutual Marketing with the Sponsors is doubly beneficial. All participants endorse and promote the Roup Sale Event on their own social media platforms and deepen the pool of potential purchasers. Sponsors also subsidize the costs of advertising and promotion of the Event. Equally important, if not more so, Sponsors add to the entertainment component.
Some of the Sponsors sponsor in kind, meaning that they provide goods and/or services that can be given away as prizes. Registrants can win, just by participating in the Roup Sale Event.
Event Driven Sale
A Roup Sale Event is popular with participants and registrants alike because it is fun. The reality is that competitive sales are exciting, which is why people like going to auctions. Like a sporting event, there is eventually going to be a winner, and people like being part of the game.
A Roup Sale Event adds to the excitement with the unpredictable nature of Trigger Bids. Unlike a regular auction, the excitement lasts for weeks, not just a single day. Even online auctions usually have only one day of excitement because most people wait to the final day to submit their top bid. However, with a Roup Sale Event, Trigger Bids can be made at any time. It’s like being able to call everyone’s hand anytime in a poker game.
The Roup Sale Service is innovative because it utilizes the latest in online technology to capitalizes on the growing trend of online commerce. People don’t want to wait until the final day of an auction to find out if their bid won. If a purchaser wants to know if they have the winning bid today, all they have to do is make their tender pre-emptive and submit a Trigger Bid. That triggers the text alert to all other participants giving them only two hours to submit a better bid.
The reality is that people like the comfort of shopping from home but enjoy the competitive excitement of an auction. The Roup Sale Event merges both and adds in a component of fun. How? Just by registering to bid, participants can win prizes, even if their bid is not successful.
Online Sales
A Roup Sale Event is an Online Sale, meaning that there need be no physical interaction between the parties. The items to be sold are shown in detail and with particularity incorporates mutual marketing on two different levels. First, the Event, itself, features more than one Client. Secondly, the event is sponsored by various businesses not selling competing products.
A good Roup Sale Event offers more than any type of selling times of significant value. An array of real estate; vehicles, recreational vehicles make a Roup Sale Event more interesting and successful.
Roup Sales Services has established partnerships with national syndicated real estate; heavy equipment & machinery, and automotive classified websites combined with 46+ global industry marketplaces that will be broadcasted through our network of business/consumer sponsored sales events. It is beneficial to share the cost of such exposure.
Thirdly, having a law firm oversea each Roup sale event adds to the legitimacy of the Event. One of the reasons that traditional auctions are avoided is because of the fear that the general public may perceive an auction as being involuntary and reflecting a problem with a creditor. However, no one is going to confuse a Roup Sale Event with a creditor’s auction.
Mutual Marketing with the Sponsors is doubly beneficial. All participants endorse and promote the Roup Sale Event on their social media platforms and expand the pool of potential purchasers for the sale. Sponsors also subsidize the costs of advertising and promotion of the Event. Equally important, if not more so, Sponsors add to the entertainment component of the Event.
Some of the Sponsors sponsor in kind, meaning that they provide goods and/or services that can be given away as prizes. Registrants can win, just by participating in the Roup Sale Event.
Professional Services, Confidentiality and Confidence
Roup Sales Services produces the Roup Sale Event. Roup Sales Services is a service of the law offices of Laing Legal, Barristers and Solicitors. Laing Legal and Laing & Associates are registered operating names for G. Dewar Laing Lawyer Professional Corporation.
In other words, every Roup Sale Event is managed and overseen by a law firm.
There are a number of benefits to having a law firm conduct the Roup Sales. Lawyers are statutorily authorized. Lawyers are legally brokers and dealers under the the Real Estate and Business Brokers Act and the Motor Vehicle Dealers Act, 2002. Our firm is particularly adapted to these type of sales because we have certified auctioneers and personal property appraisers on staff. As well, our offices have more than 35 years experience in real estate sales, commercial business sales, motor vehicle sales and industrial machinery and equipment sales.
In addition:
- Lawyers have a fiduciary obligation to their clients and are subject to the Law Society of Ontario Rules of Professional Conduct. Lawyers maintain trust accounts for which they are accountable to a high professional standard.
- Lawyers have errors and omissions insurance to ensure that their clients are protected.
- Lawyer have a fiduciary obligation to look after the best interests of their clients.
- All communication between a lawyer and a client is confidential and protected by solicitor/client privilege.
All Roup Sale proceeds are processed through our solicitor's trust account and disbursed in a proper and professional manner.
We do not accept uncertified cheques or credit card payments. All payments must be by cash, direct deposit, wire transfer or e-transfer.
Bottom line is that our clients can feel confident that they have competent counsel providing representation and specialized legal services, get them the best price possible for their assets, always with the purpose and intent of looking after their best interests.
Specialized Marketing | Promotion
The current need for social distancing has created the need for specialized marketing. We offer the only means by which land, vehicles, equipment and machinery can be sold safely. Both the seller and the purchaser can feel comfortable and confident that our roup sales are safe, transparent, and honest. Both the seller and the purchaser can rest assured that whatever price is finally accepted for anything sold by roup sale is, in fact, the current fair market value of the item. tools, equipment and machinery.
The current need for social distancing has created the need for specialized marketing. We offer the only means by which land, vehicles, equipment and machinery can be sold safely. Both the seller and the purchaser can feel comfortable and confident that our roup sales are safe, transparent, and honest. Both the seller and the purchaser can rest assured that whatever price is finally accepted for anything sold by roup sale is, in fact, the current fair market value of the item.
Laing Legal has retained professional graphic designers, advertising agencies, social marketing experts, and computer engineers and coders to oversee and manage Roup Sales Services in a multi-disciplined approach.
The process is intended to be transparent. Roup Sales Services posts as much information online as possible for each item for sale, enabling would-be purchases to feel comfortable in submitting tenders, even if they are from out-of-town. We try to ensure that anything a potential buyer would want to see on a preview or inspection is available online.
All Marketing and Promotional Videos/Materials & Reports are prepared by local professionals. The goal is to provide clear detailed disclosure with professional media coverage giving a detailed profile to the largest pool of potential purchasers possible in order to obtain the best possible sale price.
Roup sales events are marketed; advertised and broadcast on both a local and national level. The internet exposure is international.
- TV Ads,
- Theaters,
- Market Syndication's,
- Print, Signage
- Press | Media
- Dealers / Sponsors
Market Access
Roup Sales Services has a large and extensive market reach. Through Laing Legal, Roup Sales Services has a global network of auctioneers and active bidders. We are a member of the National Auctioneers Association in the U.S.A. and we are one of the founding members of Auctions Canada, which has member auction houses from P.E.I. to B.C..
Roup Sales Services works directly with professionals to assist in marketing through personalized social media. Each of the Roup Sale Events is promoted on the Auctions Canada portal www.AuctionsCanada.com for local, provincial and national exposure.